Joyce Rojas

Led end-to-end brand growth for a financial advisory firm, developing the visual identity, educational infrastructure, content systems, lead funnels, digital assets, and conversion strategy that scaled the brand from 3K to 45K+ followers. Led the development of the brand’s client acquisition ecosystem across social media, landing pages, email marketing, educational products, lead magnets, and authority-building campaigns, including podcast outreach and media placement support through HARO and financial publications.